Visit Road ID at www.roadid.com.

Thank you RoadID – 7 year sponsor – for providing our riders with ID while on the road.

Road ID was created on the concept that active people should wear ID as part of their gear when participating in outdoor activities. It was started by a couple of guys who began to wonder "why in the heck don't we have ID on us when we go out for a run or a ride?" They looked at their dogs, they had ID. But, if there was an unexpected accident, while running or cycling, they would be in bad shape - nobody would know who they were or who to contact. That freaked them out.  If you are a runner, cyclist, triathlete or just an active person, Road ID is for you. In the event of an accident, if you can't speak for yourself, your Road ID will. It's not just a piece of gear - it's peace of mind.